National Tobacco Campaign
www.quitnow.gov.au
The National Tobacco Campaign aims to contribute to a reduction in the prevalence of adult daily smoking from 15.9 per cent currently, to 10 per cent or less by 2018. To achieve this, several marketing activities combine to engage with current smokers to encourage them to make a quit attempt, support current quitters in making their quit attempt and help them reduce their chance of relapse.
National Tobacco Campaign
National Partnership Agreement on Preventive Health
Tobacco Social Marketing Campaign 2012 - Evaluation Report
The National Tobacco Campaign aims to contribute to a reduction in the prevalence of adult daily smoking from 15.9 per cent currently, to 10 per cent or less by 2018. To achieve this, several marketing activities combine to engage with current smokers to encourage them to make a quit attempt, support current quitters in making their quit attempt and help them reduce their chance of relapse.
National Tobacco Campaign
- National Tobacco Campaign Certification Statement - December 2012 (PDF 89 KB)
- National Tobacco Campaign Review Letter - December 2012 to January 2013 (PDF 1618 KB)
- National Tobacco Campaign Certification Statement - October 2012 (PDF 90 KB)
- National Tobacco Campaign Review Letter - October 2012 (PDF 790 KB)
- National Tobacco Campaign Certification Statement - December 2011 (PDF 90 KB)
- National Tobacco Campaign Certification Statement - October 2011 (PDF 96 KB)
- National Tobacco Campaign Review Letter - December 2011 (PDF 1134 KB)
National Partnership Agreement on Preventive Health
Tobacco Social Marketing Campaign 2012 - Evaluation Report
Measure Up ‘Swap it don’t stop it’
www.swapit.gov.au – a call to make easy, small, healthier lifestyle choices to reduce the risk of illness and disease. Released 13 March 2011
The Measure Up 'Swap It Don’t Stop It’ campaign featured Eric, an animated blue balloon character, likeable but overweight. On television, in print and on the radio, Eric urged Australians to make some simple lifestyle changes to become healthier – for example, to swap big for small (portion control); swap often for sometimes (occasional treats); swap fried for fresh (nutritional quality); swap sitting for moving (physical activity); and swap watching for playing (physical activity).
The Measure Up 'Swap It Don’t Stop It’ campaign featured Eric, an animated blue balloon character, likeable but overweight. On television, in print and on the radio, Eric urged Australians to make some simple lifestyle changes to become healthier – for example, to swap big for small (portion control); swap often for sometimes (occasional treats); swap fried for fresh (nutritional quality); swap sitting for moving (physical activity); and swap watching for playing (physical activity).