New data shows our Be the Influence - Tackling Binge Drinking initiative's Facebook page is one of the most popular Australian Government social media pages with over 189,000 likes to date.
Be the Influence - Tackling Binge Drinking Initiative in Action
Latest update: 12 February 2013
Did you know that more than 686 Australian sporting events and games have featured the Be the Influence - Tackling Binge Drinking messaging since the initiative was launched in late June 2012.
And as we move into the 2013 finals season for the National Basketball League, the Football Federation A-League and the Swimming Australia National Championships there will be plenty more Be the Influence - Tackling Binge Drinking messaging to come.
Here's the FactsSince October 2012 , the Be the Influence - Tackling Binge Drinking messaging was seen and heard at:
- 67 Football Federation A-League games, with a total event attendance of 878,227 and a television broadcast reach of 5,608,820 viewers
- 4 Netball Australia games, with a total event attendance of 32,990 and a television broadcast reach of 91,020 viewers
- Australia Baseball League games with a television broadcast reach of 430,929 viewers
- Along with other major basketball, swimming, equestrian, hockey, volleyball, athletics and cycling events
Visit: www.tacklingbingedrinking.gov.au for more information