News

Be the Influence - Tackling Binge Drinking Initiative in Action

Latest update: 12 February 2013

Be the Influence signage at an A-League gameDid you know that more than 686 Australian sporting events and games have featured the Be the Influence - Tackling Binge Drinking messaging since the initiative was launched in late June 2012.

And as we move into the 2013 finals season for the National Basketball League, the Football Federation A-League and the Swimming Australia National Championships there will be plenty more Be the Influence - Tackling Binge Drinking messaging to come.

Here's the Facts

Since October 2012 , the Be the Influence - Tackling Binge Drinking messaging was seen and heard at:
    • 67 Football Federation A-League games, with a total event attendance of 878,227 and a television broadcast reach of 5,608,820 viewers
    • 4 Netball Australia games, with a total event attendance of 32,990 and a television broadcast reach of 91,020 viewers
    • Australia Baseball League games with a television broadcast reach of 430,929 viewers
    • Along with other major basketball, swimming, equestrian, hockey, volleyball, athletics and cycling events

    Visit: www.tacklingbingedrinking.gov.au for more information